Making brand strategy, concept development, creative communication process and media planning by identifying my brands main audience and determining how to best communicate with them.
Coordinated multiple consumer insight projects to analyze and understand market trends, age-income-city wise consumer behavior analysis.
Responsible for creative & content strategy of all the online advertisements of Viva (Facebook ads, multi-product ads, google display banner ads and other online media spaces)
Responsible for the creative & content strategy of E-mail and SMS marketing at Viva.
Looking after associate branding and roping affiliates on board to achieve lead targets while eyeing promotion to the brand.
Improving upon the quality of online leads with the help of analytic's team by monitoring click to lead and lead to sale funnel flow. Depicting reason for undesirable dropouts on the website.
Demand generation: Supervising SEO, PPC, Social media, Blogs and other web based content marketing campaigns to create a lead pipeline for sales to follow up.
Content & Creative : this includes the process of creating and managing end to end business content pieces like Product & Campaign presentations, Website content, Case studies, blogs, testimonials, Digital ads, Social media creative, demo videos, product brochures, posters, SMS, E-mailer and other content collaterals for web based marketing.
Salary: INR 50,000 - 90,000 P.A.
Industry: Banking / Financial Services / Broking
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Other
Employment Type: Permanent Job, Full Time